What are the three principles of coaching?

In the 1990s, when it was recognized that coaching could be a business, various organizations related to coaching were established. However, as I have explained in the past, since its inception, it has been expanding with a degree of freedom rather than aiming for an academic direction, so that there are some organizations that, despite being out of the essence of coaching, strongly appeal “This is coaching! Some organizations are attracting customers by strongly appealing that “this is coaching” even though it is not the essence of coaching.

Coaching is “an indispensable basis for communication in a society where people interact with each other,” and its essence is “mutual understanding based on acceptance and empathy. Therefore, organizations that have taken this seriously and developed coaching have developed a common set of values. These are the three principles of coaching.
Again, since this is not an academic definition, even among sincere organizations, there is individuality in the wording of these principles. We would like you to take a meta perspective.

1. Interactive

Coaching is a session that transcends socially recognized positions and titles, and is conducted with both parties in an equal stance. Unlike teaching, in which the client is taught, or consulting, in which the client is provided with knowledge, an interactive conversation develops in which both parties take off their kamishimo (formal and informal). Partnership is the premise of coaching.

2. Tailor-made

Everyone is unique. Respecting these differences, the conversation flows without judgment. Therefore, each session is truly diverse and varied. We do not proceed in a guided manner. Coaching is established by acknowledging and accepting each person’s different values. 3.

3. Ongoing (on-going)

While it is common for people to seek immediate results when they learn something, coaching is not something that can be accomplished in one or two sessions. It takes time to get to know each other. However, you may be impressed by the coach’s personality and words during the first coaching session, and you may feel that you want to follow him or her. In this case, however, you may need to be aware that you are easily influenced. Coaching deepens as both parties weave through the ongoing time together.


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This article was written in Japanese and converted into English using a translation tool. We hope you will forgive us for any inadequacies.
Coach Business Laboratory, Inc., which operates the Coaching Information Bureau, provides coaching training for companies, business coaching for business people, and life coaching for individuals. In addition, we operate a coaching school for those who want to learn coaching and hold seminars for executives and business leaders. If you are interested or have any questions, please feel free to contact us for further information and consultation.

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