How has “coaching” as a business developed?

Coaching certification is not a uniform credential, and many private organizations offer certifications based on their own interpretations.
Coaching is a very broad concept and, at this time, is not considered a scientific category with a “science” attached to it, as is the case with psychology. This may have both advantages and disadvantages for the future recognition and expansion of coaching.

The advantage of coaching is that it is “highly flexible. Academia, science, basically requires rigor. There are categories, clear definitions within those categories, and shared understandings.
Coaching, on the other hand, is not authoritatively defined as a science, and various companies and institutions have developed their own curricula and certifications. This makes the “level of qualified coaching professionals varied.

Coaching as a business emerged in the U.S. in the 1990s, when Thomas Leonard founded Coach U in 1992, demonstrating to the world that coaching could be a business. He is the founder and the person who made the name “coaching” a household word.
In 1999, the Professional and Personal Coaching Association (PPCA), founded by Leonard’s colleague and friend Laura Whitworth, and Leonard’s former ICF, which changed its name from “Coach U,” joined forces to form the International Coaching Federation (ICF) is established.


コーチング情報局を運営する株式会社コーチビジネス研究所では、企業を対象としたコーチング研修、ビジネスパーソンを対象としたビジネスコーチング、個人の方を対象としたライフコーチングを提供しております。その他、コーチングを学びたい方のためのコーチングスクールの運営、経営者やビジネスリーダー向けにセミナーを開催しています。興味や関心がございましたら、お気軽にご相談・お問い合わせください。

This article was written in Japanese and converted into English using a translation tool. We hope you will forgive us for any inadequacies.
Coach Business Laboratory, Inc., which operates the Coaching Information Bureau, provides coaching training for companies, business coaching for business people, and life coaching for individuals. In addition, we operate a coaching school for those who want to learn coaching and hold seminars for executives and business leaders. If you are interested or have any questions, please feel free to contact us for further information and consultation.

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