What are the “three areas of coaching”?

Coaching is divided into three main areas of activity.

One is the coach, known as a life coach or personal coach.
They coach individuals on a wide variety of topics, such as building smooth relationships, gaining awareness to improve specific performance, dieting, and marriage life, with the aim of enriching each individual’s life.

The second type of coach is known as a business coach.
These are coaches whose main focus is on business results and problem solving.
A personal coach is hired by the client, whereas a business coach is hired by the company.
There are various forms, such as a company hiring a coach for its management team.

The third type of coach is an executive coach.
This is a coach who provides coaching to the executive level (managers and executives). In this case, it means that the client is an executive, but on the other hand, it also means that the coach himself is a chosen coach.

コーチングの3つの領域

Microsoft’s Bill Gates in his speech,
“Every person needs a coach. We need someone to give us feedback. In the U.S., it is commonplace for executives to have executive coaches.“

In Japan, the importance of executive coaches is becoming increasingly recognized.
Globalization cannot be reversed. In order for Japanese companies to become more resilient and grow, executive coaches, who accompany management, are being closely watched.


コーチング情報局を運営する株式会社コーチビジネス研究所では、企業を対象としたコーチング研修、ビジネスパーソンを対象としたビジネスコーチング、個人の方を対象としたライフコーチングを提供しております。その他、コーチングを学びたい方のためのコーチングスクールの運営、経営者やビジネスリーダー向けにセミナーを開催しています。興味や関心がございましたら、お気軽にご相談・お問い合わせください。

This article was written in Japanese and converted into English using a translation tool. We hope you will forgive us for any inadequacies.
Coach Business Laboratory, Inc., which operates the Coaching Information Bureau, provides coaching training for companies, business coaching for business people, and life coaching for individuals. In addition, we operate a coaching school for those who want to learn coaching and hold seminars for executives and business leaders. If you are interested or have any questions, please feel free to contact us for further information and consultation.

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