Drucker describes the essence of communication in terms of four principles.

If you visit a bookstore and stop by the management section, you will see many books on Peter Drucker. Drucker is the author of many books, including “Management [Essential Version] – Fundamentals and Principles” (Diamond Inc.), which has sold more than 4 million copies.
(Peter Drucker, Wikipedia)

Drucker’s writings can be roughly divided into two categories: “organizational management” and “social and political issues. Drucker chose to study the theme of “making people happy” mainly from the perspective of “people in organizations and society.

In Management, Drucker unpacks four principles of communication. 

  1. Communication is perception.

As the general explanation of perception is “a process of reconstructing as a subjective experience,” perception is “interpreted” by each person according to his or her individuality.

  1. Communication is an expectation

According to Drucker, “The human mind resists perceiving what it does not expect, and resists not perceiving what it does not expect.

  1. Communication is a demand.

Communication is powerful when it conforms to the values, desires, and objectives of the recipient.

4. Communication is not information.

Drucker says that communication is incomplete if it only conveys the meaning of the text or the words themselves (without context, context, interpretation between the lines…).

Drucker takes a cold-hearted view of communication. The reality is that people only see what they want to see and hear what they want to hear. Drucker’s narrative tells us that coaches need to be aware of this fact in their interactions with clients.

(The above English translation is for a reference purpose only and a re-translation of the Japanese into English. Accordingly, please refer to the original text as appropriate.)


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This article was written in Japanese and converted into English using a translation tool. We hope you will forgive us for any inadequacies.
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